Brand Toolkit
Our Brand
Overview here lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo, vel sollicitudin tortor enim ac elit. Nullam nec tempor lectus. Donec luctus laoreet mattis. Curabitur non nisi vel odio vehicula semper. Proin fermentum iaculis justo, sed sollicitudin felis lacinia ac.
PAGNY Promise
We provide accountable, responsive, quality care with the highest degree of sensitivity to the needs of the diverse population that lives in our New York community.
Guiding Principles
- We deliver exceptional service with outstanding, patient-centered health care.
- We uplift the spirits and dignity of patients because we love what we do.
- We believe in the value of a workforce that reflects the communities we serve.
- We invest in our workforce through high-quality professional development and mentoring.
- We cultivate growth opportunities for all our professionals and prepare them to excel in leadership roles.
- We consider equity in all aspects of our organization to ensure that any professional has the chance to fulfill their most ambitious potential.
- We value professionals who build their careers at PAGNY, whether they start with us or join us later.
- We build a culture of balance and self-care so that our professionals can stay physically healthy, mentally centered, and spiritually content.
- We promote excellence in research by sponsoring initiatives led by our professionals.
Vision
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Voice
| Why it matters | How we do it | What it sounds like | |
| Warm | We care deeply about our employees, patients, and partnerships. | We build trust within all of our communities. We listen. |
|
| Grounded | Remaining a source of satefy and calm during a medical event is crucial for our patients. | We meet our patients where they're at. We show our patients we are a safe place. We rely on science to respond to our patients' needs. |
|
| Respectful | Our patients know what is best for them and what they are feeling. Our employees know what they need. | We are sensitive to historic inequities in health care. We trust our employees to take care of themselves. |
|
| Ambitious | We are cultivating a community of excellence. | We invest in cutting-edge research that advances science, and the future of our employees through training and leadership opportunities. |
|
| Altruistic | We sincerely believe in what we do. | We help those most in need. We remain positive with all of our patients. |
|
Logo
[Full lockup, horizontal and vertical orientation]
Primary logo
Description of logo and use cases here.
[Logo showing minimum size on print/social]
Minimum size
Text explaining minimum size guidelines for print/social here.
[clear space diagram here]
Clear space
Text explaining clear space guidelines here.
[Secondary logo here]
Secondary logo
Description of secondary logo and use cases here.
[Minimum size diagram for secondary logo here]
Minimum size
Text explaining minimum size rules here.
[clear space diagram for secondary logo]
Clear space
Text explaining clear space guidelines here
Incorrect usage
[Image showing various incorrect uses here]
A. Incorrect use here
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B. Incorrect use here lorem ipsum dolor
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C. Incorrect use here lorem
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Co-branding
[Co-branding example here]
Co-branding description here lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo, vel sollicitudin tortor enim ac elit. Nullam nec tempor lectus. Donec luctus laoreet mattis. Curabitur non nisi vel odio vehicula semper.
Core Elements
Color palette
[Color palette image here]
Description of color palette here with link to download a PDF of the palette. Also include expanded color palette for the web.
Accessibility
[Table of accessibility here]
Description of accessibility standards lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo, vel sollicitudin tortor enim ac elit.
Special occasion colors
Rules around using/creating special occasion colors lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl.
Typography
[Image of main font here]
Description of typography, the font foundry, and the fallback fonts here. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo.
Photography
[Add a set of Matthew's photos here]
Our commitment to our providers, partners, and patients is nowhere more evident than in our new photography direction. We would be nothing without our people, which is why our photography focuses on real moments of compassionate care and collegial camaraderie between patients and providers.
[Collection of headshot images here]
Headshots
- Lighting: Select photos taken in well-lit spaces. Natural light is ideal, but photos taken in diffused lighting work, too. Avoid backlit photos.
- Background: Choose a clean, simple background. Avoid cluttered, distracting backgrounds.
- Focus: Ensure your face is in focus and you are looking at the camera.
- Composition: Frame the shot from the torso up, with enough space above your head and to your left and right to allow for flexible cropping.
- Filters and editing: Please avoid using any filters on headshots.
Using photographs
Rules about minimum image resolution and avoidance of filters here lorem ipsum dolor sit amet sed ventum tongue, ipsum et aconia ultrices, massage nigh hendrerit Leo, bel sollicitudin torpor denim ac elit.
Illustrations
Service icons
To represent our services on social media and elsewhere, we've created a suite of graphic service illustrations. *uses*
Include a link to download the set of icons here.
[Set of service icons here]
Instagram highlights
[Instagram post image examples here]
Description of instagram highlights here lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo, vel sollicitudin tortor enim ac elit.
Digital Elements
Avatars for social media
[Image showing all the social media avatars]
Description of social media avatars and usage lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo, vel sollicitudin tortor enim ac elit.
Web headers and footers
[screenshot of web header and footer]
Description of web headers and footers and their elements standards lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo, vel sollicitudin tortor enim ac elit.
Email signatures
Description of email signature and elements
Templates
Business card
[Business card image here]
Description of business card here lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo, vel sollicitudin tortor enim ac elit.
Nameplate
[Nameplate image here]
Description of nameplate here lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo, vel sollicitudin tortor enim ac elit.
Word, PPT, Letterhead
[Word, PPT, letterhead image here]
Our MS Word template, MS Word Letterhead, and MS PowerPoint template contains instructions regarding proper use.
Envelope
[Envelope screenshot here]
Description of envelope here lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo, vel sollicitudin tortor enim ac elit.
Newsletter
[Screenshot of newsletter here]
Description of newsletter here lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse vel hendrerit nisl. Nullam congue, ipsum et lacinia ultrices, massa nibh hendrerit leo, vel sollicitudin tortor enim ac elit.
Tagline
People. Purpose. Passion. PAGNY.
Usage and design guidelines for tagline here