Digital Marketing Specialist

Physician Affiliate Group of New York, P.C. (PAGNY) is seeking a Digital Marketing Specialist to help strengthen and grow our online presence in support of physician recruitment and brand awareness. In this role, you will bring the PAGNY brand to life through engaging digital content, impactful social media strategies, and data-driven marketing initiatives. Working closely with healthcare providers and internal teams, you will create compelling content that highlights our physicians, mission, and commitment to serving New York City communities.

The Mission of NYC Health + Hospitals is to extend equally to all New Yorkers, regardless of the ability to pay, comprehensive health services of the highest quality in an atmosphere of humane care, dignity, and respect. Their Values are built on a foundation of social and racial equity and has established the ICARE standards for all staff.

NYC Health + Hospitals is the nation’s largest municipal health care delivery system in the United States. Dedicated to providing the highest quality health care services to all New Yorkers with compassion, dignity and respect, and regardless of immigration status or ability to pay.

Opportunity Details:

• Develop and execute social media strategies that support brand awareness and physician recruitment efforts.
• Collaborate with healthcare providers to create engaging medical and educational content.
• Capture and edit short-form videos for social media platforms; manage daily activity across social platforms including Instagram, Facebook, X, YouTube, and LinkedIn.
• Create social media campaigns, including targeted post boosting and paid promotions.
• Highlight physician stories and testimonials to support employer branding. 
• Engage with community organizations and partners associated with PAGNY healthcare providers through social media.
• Ensure all content adheres to company privacy policies and compliance standards.
• Maintain a professional and accurate representation of the organization online and help build an online community centered on health, wellness, and patient care.
• Write clear, engaging captions that translate healthcare topics into relatable language.
• Design social media graphics, carousels, and promotional flyers.
• Maintain a consistent brand voice across all digital platforms.
• Monitor and respond to comments, messages, and reviews in a professional and timely manner.

• Bachelor’s Degree in Marketing, Communications, Digital Media, or related field preferred.
• 2+ years of experience managing social media or digital marketing for a brand or organization.
• Familiarity with digital marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, and social media scheduling platforms. Maintain a professional and accurate representation of the organization online.
• Experience in healthcare recruitment marketing, or medical communications is a strong plus.
• Moderate video editing and graphic design skills.
• Comfortable collaborating with healthcare providers and clinical staff to capture content.

Benefits include:

• 401(k) Company Contribution (subject to IRS contribution limits):
  • Employees are immediately vested in a 3% company contribution of base earnings. No employee match is required.
  • After one year of service, employees receive an additional 7% company contribution of base earnings. No employee match is required.
• Generous Annual Paid Time Off (PTO): Vacation and Holiday.
• Medical, Prescription, and Dental Coverage: Top-tier plans with employee contributions significantly below market rates.
• Life Insurance and Accidental Death and Dismemberment (AD&D) Coverage: Equal to 3x your salary (up to a maximum of $250,000) provided at no cost to you.
  • Additional employee-paid Voluntary Life and AD&D coverage is available for you and your family.
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs).
• Pre-tax employee-paid contributions for commuting expenses.
• Annual Salary = $70,000* - $85,000*

Physician Affiliate Group of New York, P.C. (PAGNY) mission is to provide accountable, responsive, quality care with the highest degree of sensitivity to the needs of the diverse population that lives in our New York Community. PAGNY is one of the largest physician groups in the country and directly employs nearly 4,000 physicians and allied health professionals who provide services to NYC Health + Hospitals, the largest municipal health care system in the nation, serving more than a million New Yorkers annually.  Our providers are highly skilled professionals with outstanding credentials who deliver the highest level of quality healthcare to patients throughout New York City. 

Physician Affiliate Group of New York, P.C. (PAGNY) is an equal opportunity employer committed to equitable hiring practices and a supportive workplace.  All candidates are considered based on their individual qualifications, potential, and experience.  To learn more about our culture and ongoing workplace practices, please visit our Workplace Culture | PAGNY page.

*Salary Disclosure Information:

The salary listed for this position complies with New York City's Salary Transparency Law for Job Advertisements.  The salary applies specifically to the position being advertised and does not include benefits.  Actual total compensation may vary based on factors such as experience, skills, qualifications, historical performance, and other relevant criteria.